Business+Perspectives+(Austin)



=Color= Color appears to be an interesting application for the individual smart phone user. Considering the business perspective of the creator; one may hope that this application catches the wind of the current smart phone application phenomenon. This application takes the idea of picture sharing and translates it into a sort of short range sharing. As far as a local business in concerned this application could theoretically be used in advertising. For example, a potential customer is walking down the street past a particular store that utilizes the color application. The customer then receives pictures of the store interior along with popular products the store sells. This would be an interesting possibility, but then again most people probably wouldn't want unsolicited advertising appearing on their phones. But if there was a service one could sign up for that would make such a situation acceptable, then perhaps it would be a lucrative opportunity for businesses to advertise. For the recreational user there, doesn't seem to be any promise of a money making venture utilizing this application.

=Internet Dating= The Internet dating scene provides significant business opportunities. Internet dating websites provide a portal to meet others online, for a price. Most professional sites charge a membership fee in order to interact with others. If the site is successful in making matches among members, then the site makes money. Advertising for such sites play on a person's need for companionship, luring them in by purporting a viable chance for a relationship. Competition is indeed vigorous between Internet dating sites; online, television, and radio ads are all competing for attention. An individual doesn't stand much chance at succeeding in a monetary venture with a dating site; they are all pleasure and no business. Whereas the site makes money off its' users, the users hope to gain emotional value instead of a monetary return.

=Social Isolation= Social isolation is an interesting occurrence that can create a captive audience for advertisers on Facebook. Considering that users that isolate themselves socially are spending an extended amount of time navigating the site. Any company wishing to advertise on Facebook would likely find that their ads are reaching these power users more so than the casual visitor. Being socially isolated on Facebook in the recreational sense doesn't create opportunity for the user. On the other hand of a power user was pursuing some type of advertising or promotional scheme; and became socially isolated as a result, that is a different story. In such an instance the user is attempting to catalyze a positive venture, whereas the recreational user can be considered wasteful.

=Myspace= ?